MORAL CHARACTER EFFECTS IN ENDORSER PERCEPTION

Moral character effects in endorser perception

This research consists of two experimental studies investigating the influence of moral character on endorser perception, and the influence of perceiver characteristics on tarnished endorser perception and brand evaluations.Perceiver characteristics are discussed from the perspectives of dispositional tendency, innate moral intuitions and self-loca

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IDENTIFIKASI LAHAN KRITIS SKALA 1:25.000 BERBASIS CITRA SENTINEL 2 DAN DEMNAS RESOLUSI 8 METER (STUDI KASUS SUB DAS CIKAPUNDUNG JAWA BARAT)

Critical land is a condition of land that is no longer able to carry out its functions properly because it has experienced physical, chemical, and biological damage.One area that has the potential to experience critical land problems is the Cikapundung Sub-watershed, West Java.This research aims to identify the existence of critical land in the Cik

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